LiQuid - Top 5 Nicotine Pouch Brands in the UK

Top 5 Nicotine Pouch Brands Available In The UK

Nicotine pouch usage amongst adults have started seeing a slight rise over the last few years as people are seeking to try an alternative method for nicotine. 

And with them gaining in popularity, there's also been many new brands come onto the market, offering their own take on the small white pouches. With many different flavour options as well as tapered nicotine strengths available, people are spoilt for choice on what brand to go for to get their nicotine fix!

In this blog, we're taking a look at what we believe to be the top 5 nicotine pouch brands that are available to buy in the UK and give an insight about the brand, what they offer and why we think they deserve a place on this list! 

LiQuid Nicotine Pouches


Of course we are going to start off this list with our own brand of nicotine pouches which are going to be available to buy on our site very soon! But in the interim, let us tell you all you need to know about our nicotine pouches and why they deserve the top spot!

Nicotine Pouches by LiQuid are made in the UK at our state of the art facilities where all of our manufacturing of the powdered nicotine used inside each pouch takes place, and our team of experts are involved in every step of the process to ensure that quality is guaranteed with every single pouch that is produced! 

Our pouches are made using a specialised powdered nicotine formula that includes our patented WholeNic, a nicotine which includes all of the alkaloids found within a tobacco leaf to offer a fast, effective and authentic nicotine absorption experience with every pouch.

Rest assured that even though they contain the alkaloids found in tobacco leaves, there are no traces of tobacco within our nicotine pouches and they only contain essential ingredients that are required to make the pouches. 

We are launching our nicotine pouches in 6 different flavours, in 2 different nicotine strengths, with more flavours and higher nicotine strengths coming very soon after initial launch! 

Killa Nicotine Pouches

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Killa are relatively new to the nicotine pouch market, but they've made a big impression in a short space of time and are fast becoming one of the best brands of nicotine pouches available in the UK today!

Killa nicotine pouches were created to offer people a tobacco free alternative to consume nicotine, and they've drawn inspiration for the pouch design from the traditional Snus pouches which originate from Sweden with their brown coloured pouches. But unlike Snus, Killa nic pouches do not contain any tobacco! 

Killa have began seperating themselves from the pack with their innovative and flavoursome nicotine pouches. They're one of the best tasting nicotine pouches on the market today and offer a wide range of flavours such as Cola, Grape Ice, Apple, Watermelon and of course, the traditional Mint flavour too! 

Killa pouches do not give an intense tingling sensation like what other brands do, instead they offer 'Ice' variants of flavours to give a cooling and refreshing effect which many people prefer over the tingling effect.

Offering only one nicotine strength, 13.2mg, Killa nicotine pouches are designed to be enjoyed by those with previous experience with nicotine pouches or those who have a higher tolerance for nicotine. If you're seeking a stronger nicotine pouch experience, look no fruther than Killa!

Ubbs Nicotine Pouches

UBBS is one of the most recent brands of nicotine pouches to have come onto the market, first launching in 2022 and growing in popularity over the last 12 months or so, with them becoming readily available in shops and online shops.  

They are a UK brand of nicotine pouches, with the manufacturing of their nic pouches done here in the UK, much like our own LiQuid Nicotine Pouches! 

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Ubbs nicotine pouches offer a small, but impressive range of flavours from traditional Menthol to more fruity flavours such as Berry and Watermelon. 

There are two different nicotine strengths available to chose from. 6mg which is suitable for those who may be new to using nicotine pouches and want to try them out. With a low nicotine strength of 6mg, this won't be too overpowering and instead offer a smooth and subtle nicotine absorption. 

They also cater to the more experienced user with 11mg nicotine strength. These are only recommended for those with previous experience using nicotine pouches or if you have a higher tolerance for nicotine. The tingle sensation will also be more prominent with the higher nicotine strength.

Airplane Mode by Lost Mary Nicotine Pouches

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Lost Mary are arguably one of the most well known brands of disposable vapes, creating the popular Lost Mary BM600 disposables. They have also branched out to 10ml vape juices called MaryLiq, offering the same great flavours of their disposable vapes in 10ml nic salt vape juices.

And their innovation continues on with alternative nicotine products with the recent release of their own brand of nicotine pouches called Airplane Mode.

Airplane Mode nicotine pouches are designed for more experienced nicotine pouch users, as they come in mid to high range nicotine strength (9mg and 16mg) and these would not be recommended for use if you are new to using nicotine pouches as the nicotine absorption may be too intense to start with. 

This is also coupled with a "freezing/cooling" effect which can increase the tingle sensation you get when first putting a nicotine pouch in place, again, this may be overwhelming for a new nicotine pouch user if they have never experienced this before. 

Available in 4 different flavours, Airplane Mode are a great new range of nicotine pouches which are already proving to be popular with our customers!

Nordic Spirit Nicotine Pouches


Nordic Spirit are arguably the most globally well known brand of nicotine pouches, with a huge market presence and they're readily available to buy at most major supermarkets, convenience stores and petrol stations. 

They are owned by Japan Tobacco International, with their headquarters located in the capital city of Stockholm, Sweden which is the home country of smokeless nicotine products.


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First launching in the UK in 2019, Nordic Spirit fast became a household name and a leading brand within the nicotine pouch world, renowned for their high quality nicotine pouches.

Nordic Spirit offer their nicotine pouches in varying nicotine strengths to cater to all, from beginners looking to try out nicotine pouches all the way to the more experienced nic pouch user, looking for a higher strength to satisfy their cravings.

With a range of flavours available from Mint, to more exotic Fruit flavours and even a unique Mocha flavour, Nordic Spirit are an incredible brand of nicotine pouches with a huge global presence, and there's a good reason why! 

Other Popular Brands Of Nicotine Pouches in the UK

As we mentioned, there are many brands of nicotine pouches on the market today alongside these 5, and we're going to highlight a couple of other major brands that you may have seen being sold in shops or online. 

ZYN is an American brand of nicotine pouches owned and produced by Philip Morris International. Zyn has slowly started gaining traction on the UK market as PMI look to replicate the incredible success of Zyn within the USA market. It's estimated that Zyn sales hit 350 million cans in the USA last year! (2023)

VELO is another brand you've likely seen nicotine pouch cans sporting the logo, but also the McLaren F1 racing team as VELO landed a ground breaking sponsorship deal with the F1 team a few years back. VELO is owned by British American Tobacco (BAT) and are classed as the "rival" brand to Nordic Spirit for global awareness and sales. 
VELO offer unique flavours in a range of different nicotine strengths and are available to buy in most major UK supermarket, corner shops as well as online.

Written By James Drake

James discovered the world of vaping 7 years ago as an alternative to smoking. Since then, he's become a dedicated enthusiast, experimenting with various e-cigarettes, flavours, and nicotine strengths.

His interest has also expanded to nicotine pouches in the last 12 months, giving him a wealth of real-world experience in the alternative nicotine landscape.

James is committed to sharing his in-depth knowledge to help both new and experienced users make informed decisions about their nicotine alternatives and his blogs are a platform for honest reviews, helpful tips, and discussions.